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What drives smartwatch adoption intention? Comparing Apple and non-Apple watches

Library hi tech, 2017-01, Vol.35 (1), p.186-206 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0737-8831 ;EISSN: 2054-166X ;DOI: 10.1108/LHT-09-2016-0105

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  • Title:
    What drives smartwatch adoption intention? Comparing Apple and non-Apple watches
  • Author: Hsiao, Kuo-Lun
  • Subjects: Communication ; Conformity ; Consumers ; Decision making ; Diffusion theory ; Hypotheses ; Influence ; Information systems ; Information technology ; Innovations ; Internet ; Knowledge management ; Mobile commerce ; Operating systems ; Product development ; Studies ; Target markets ; Technology Acceptance Model ; Technology adoption ; Watches ; Wearable computers
  • Is Part Of: Library hi tech, 2017-01, Vol.35 (1), p.186-206
  • Description: Purpose The purpose of this study is twofold. First, an integrated model will be developed based on task-technology fit, innovation diffusion theory and the new product adoption model in order to explore the factors that affect smartwatch adoption. Second, the differences in the factors that affect users’ intention to adopt the Apple Watch and other smartwatches will be examined. Design/methodology/approach The data for this study were collected via an online survey questionnaire. The responses of 341 potential adopters of smartwatches were used to test the hypotheses in the research model. The casual model was assessed using partial least squares techniques. Findings The model can account for more than 50 percent of the variance in adoption intention. The research results affirm prior findings that perceived product attributes have relatively strong influence on adoption intention. Among these attributes, relative advantage has the strongest effect. Moreover, this study revealed differences between the antecedents of Apple watches and those of non-Apple watches. Practical implications The insights provided by this study can help smartwatch providers formulate better growth strategies. The findings also provide some directions for further development. Originality/value This study provides a better understanding of how the factors in the theories influence the adoption intentions of Apple watches and non-Apple watches.
  • Publisher: Bradford: Emerald Publishing Limited
  • Language: English
  • Identifier: ISSN: 0737-8831
    EISSN: 2054-166X
    DOI: 10.1108/LHT-09-2016-0105
  • Source: ProQuest Central
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