Marketing of environmentally friendly hotels in China through religious segmentation: a theory of planned behaviour approach
Tourism review (Association internationale d'experts scientifiques du tourisme), 2021-11, Vol.76 (5), p.1164-1180 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1660-5373 ;EISSN: 1759-8451 ;DOI: 10.1108/TR-08-2019-0327
Full text available