Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective
IDEAS Working Paper Series from RePEc, 2015-06, Vol.23 (2), p.25-54 [Peer Reviewed Journal]Copyright © 2015 American Marketing Association ;Copyright American Marketing Association Jun 2015 ;Copyright Federal Reserve Bank of St Louis 2015 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 1069-031X ;EISSN: 1547-7215 ;DOI: 10.1509/jim.14.0038
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