Consumer power: scale development and validation in consumer–firm relationship
European journal of marketing, 2022-05, Vol.56 (5), p.1337-1371 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-08-2019-0652
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