Ethnocentrism at the coffee shop industry: A study of Starbucks in developing countries

Journal of open innovation, 2020-12, Vol.6 (4), p.1-20, Article 164 [Peer Reviewed Journal]

2020 the authors. ;2020 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2199-8531 ;EISSN: 2199-8531 ;DOI: 10.3390/joitmc6040164

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