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The Public Health Implications of Consumers' Environmental Concern and Their Willingness to Pay for an Eco-Friendly Product

The Journal of consumer affairs, 2011-06, Vol.45 (2), p.329-343 [Peer Reviewed Journal]

2011 The American Council on Consumer Interests ;Copyright 2011 by The American Council on Consumer Interests ;COPYRIGHT 2011 Blackwell Publishers Ltd. ;COPYRIGHT 2011 American Council on Consumer Interests ;Copyright Blackwell Publishing Ltd. Summer 2011 ;ISSN: 0022-0078 ;EISSN: 1745-6606 ;DOI: 10.1111/j.1745-6606.2011.01205.x

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Title:
The Public Health Implications of Consumers' Environmental Concern and Their Willingness to Pay for an Eco-Friendly Product
Author: ROYNE, MARLA B. ; LEVY, MARIAN ; MARTINEZ, JENNIFER
Subjects: BITS, BRIEFS AND APPLICATIONS ; Consumer advertising ; Consumer behavior ; Consumer education ; Consumer research ; Consumers ; Demographics ; Ecological sustainability ; Environmental conservation ; Environmentalism ; Environmentally sensitive products ; Green consumers ; Green marketing ; Green products ; Marketing research ; Money ; Public health ; Renewable energy ; Studies ; Sustainable agriculture ; Sustainable development ; Willingness to pay
Is Part Of: The Journal of consumer affairs, 2011-06, Vol.45 (2), p.329-343
Description: Environmental concern has been an important topic for more than 40 years and has recently become even more critical with today's concerns about creating a sustainable and healthy environment. This research examines factors affecting an individual's willingness to pay more for an environmentally friendly product. Our results show that willingness to pay more differs across demographic groups. We also find that individuals who rate concern for waste as highly important are willing to spend more money on an eco-friendly product. Consequently, our findings provide insight into the development of appropriate educational strategies for different consumer groups to encourage consumers to purchase eco-friendly products, with a goal of creating a healthier environment for current and future generations.
Publisher: Oxford, UK: Blackwell Publishing Ltd
Language: English
Identifier: ISSN: 0022-0078
EISSN: 1745-6606
DOI: 10.1111/j.1745-6606.2011.01205.x
Source: Alma/SFX Local Collection

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The Public Health Implications of Consumers' Environmental Concern and Their Willingness to Pay for an Eco-Friendly Product

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