Investigating the Types of Value and Cost of Green Brands: Proposition of a Conceptual Framework
Journal of business ethics, 2013-06, Vol.115 (1), p.75-92 [Peer Reviewed Journal]2013 Springer Science+Business Media Dordrecht ;Springer Science+Business Media B.V. 2012 ;2015 INIST-CNRS ;Springer Science+Business Media Dordrecht 2013 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-012-1367-6 ;CODEN: JBUEDJ
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