The role of innovation and reference groups on emotions and purchasing decision on consumers of Mexican wine
Journal of wine research, 2023-01, Vol.34 (1), p.1-19 [Peer Reviewed Journal]2023 Informa UK Limited, trading as Taylor & Francis Group 2023 ;ISSN: 0957-1264 ;EISSN: 1469-9672 ;DOI: 10.1080/09571264.2022.2143336
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