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Spor Pazarlamasında Lisanslı Ürünlerin Tercihinde, Kulüp İmajı, Marka Efangelizmi, Takım Sadakati ve Takımla Özdeşleşme Değişkenlerinin Etkisi

Journal of Business Research - Turk, 2020-12, Vol.12 (4), p.3759-3775

ISSN: 1309-0712 ;EISSN: 1309-0712 ;DOI: 10.20491/isarder.2020.1071

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