Four generational cohorts and hedonic m-shopping: association between personality traits and purchase intention

Electronic commerce research, 2021-06, Vol.21 (2), p.545-570 [Peer Reviewed Journal]

Springer Science+Business Media, LLC, part of Springer Nature 2019 ;COPYRIGHT 2021 Springer ;Electronic Commerce Research is a copyright of Springer, (2019). All Rights Reserved. ;Springer Science+Business Media, LLC, part of Springer Nature 2019. ;ISSN: 1389-5753 ;EISSN: 1572-9362 ;DOI: 10.1007/s10660-019-09381-4

Full text available