The impact of experiential augmented reality applications on fashion purchase intention
International journal of retail & distribution management, 2020-06, Vol.48 (5), p.433-451 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0959-0552 ;EISSN: 1758-6690 ;DOI: 10.1108/IJRDM-06-2017-0117
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