How Mobile In‐Store Advertising Influences Purchase Intention: Value Drivers and Mediating Effects from a Consumer Perspective
Psychology & marketing, 2017-02, Vol.34 (2), p.157-174 [Peer Reviewed Journal]2017 Wiley Periodicals, Inc. ;Copyright Wiley Periodicals Inc. Feb 2017 ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.20981
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