Determinants of consumers' purchase intention on digital business model platform: Evidence from Ethiopia using partial least square structural equation model (PLS-SEM) technique
Journal of innovation and entrepreneurship, 2023-12, Vol.12 (1), p.1-28, Article 50The Author(s) 2023 ;ISSN: 2192-5372 ;EISSN: 2192-5372 ;DOI: 10.1186/s13731-023-00323-x
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