KİŞİSEL BAKIM ÜRÜNLERİNDE MARKA SADAKATİ ÜZERİNDE ETKİLİ OLAN FAKTÖRLER: GİRESUN İLİNDE BİR UYGULAMA
Kafkas University. Faculty of Economics and Administrative Sciences. Journal, 2019-01, Vol.10 (19), p.214-235 [Peer Reviewed Journal]Copyright Kafkas Universitesi, Iktisadi ve Idari Bilimler Fakultesi Dergisi 2019 ;ISSN: 1309-4289 ;DOI: 10.9775/kauiibfd.2019.009
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