Research on the matching effect between advertising appeal and product type on the purchase intention of organic food
British food journal (1966), 2024-03, Vol.126 (13), p.162-181 [Peer Reviewed Journal]Jiayuan Zhao, Hong Huo, Sheng Wei, Chunjia Han, Mu Yang, Brij B. Gupta and Varsha Arya ;Jiayuan Zhao, Hong Huo, Sheng Wei, Chunjia Han, Mu Yang, Brij B. Gupta and Varsha Arya. This work is published under http://creativecommons.org/licences/by/4.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0007-070X ;EISSN: 1758-4108 ;DOI: 10.1108/BFJ-11-2023-1016
Digital Resources/Online E-Resources