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The Nexus between Green Perceived Quality, Green Satisfaction, Green Trust, and Customers' Green Behavioral Intentions in Eco-Friendly Hotels: A Structural Equation Modeling Approach

International journal of environmental research and public health, 2022-12, Vol.19 (23), p.16195 [Peer Reviewed Journal]

2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2022 by the authors. 2022 ;ISSN: 1660-4601 ;ISSN: 1661-7827 ;EISSN: 1660-4601 ;DOI: 10.3390/ijerph192316195 ;PMID: 36498268

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  • Title:
    The Nexus between Green Perceived Quality, Green Satisfaction, Green Trust, and Customers' Green Behavioral Intentions in Eco-Friendly Hotels: A Structural Equation Modeling Approach
  • Author: Hashish, Magdy El-Sayed ; Abdou, Ahmed Hassan ; Mohamed, Shaimaa Abo Khangar ; Elenain, Ahmed Saleh Abo ; Salama, Wagih
  • Subjects: Brand loyalty ; Climate change ; Consumer Behavior ; Consumers ; Consumption ; Context ; Customer satisfaction ; Customers ; Developing countries ; Environmental effects ; Green marketing ; Green products ; Hospitality industry ; Hotels ; Hotels & motels ; Hypotheses ; Industry ; Intention ; Latent Class Analysis ; LDCs ; Modelling ; Multivariate statistical analysis ; Perceptions ; Questionnaires ; Restaurants ; Statistical analysis ; Structural equation modeling ; Sustainable development ; Theory of planned behavior ; Trust ; Willingness to pay
  • Is Part Of: International journal of environmental research and public health, 2022-12, Vol.19 (23), p.16195
  • Description: With the growing awareness of the climate change effects, hotel customers progressively intend to favor green products and services that minimize adverse environmental effects. The key factors affecting customers' green behavioral intentions in the hospitality industry context are still under research. Accordingly, this study primarily aims at empirically investigating the nexus between green perceived quality (GPQ), green satisfaction (GS), green trust (GT), and customers' green behavioral intentions (CGBIs) in a sample of five-star eco-friendly hotels in Egypt. More specifically, the study first endeavors to investigate the direct impact of GPQ on GS, GT, and CGBIs besides exploring the direct impact of GS and GT on CGBIs in addition to examining the potential effect of GS and GT as mediators in the nexus between GPQ and CGBIs. To achieve the study's aim and associated objectives, a self-administrated questionnaire was developed and distributed to a convenience sample of local guests staying at certified five-green star hotels. A total of 500 questionnaires were distributed, and only 304 valid forms, representing 60.8%, were used in the statistical analysis. Seven hypotheses, reflecting the direct and indirect relationships between study constructs, were examined by using Structural Equation Modeling (SEM) with bootstrapping technique. The study findings revealed that GS, GT as well as CGBIs are significantly positively affected by GPQ, respectively. Furthermore, GT and GS have a significant positive effect on CGBIs. Moreover, GT as well as GS partially mediate the nexus between GPQ and CGBIs. From the previous findings, it could be concluded that the increase in investment in enhancing GPQ significantly contributes to the improvement in GS, GT, and CGBIs. Additionally, the higher the GT, GPQ, and GS, the greater the revisit intention to green hotels, positive green word-of-mouth (GWoM), and intention to pay a premium for staying in environmentally friendly hotels. As a result, for enhancing CGBIs and sustaining a customer-hotel long-term relationship, hotel operators should make efforts towards maintaining GT, improving GPQ, and increasing customers' GS as key predictors of CGBIs in the hotel industry context.
  • Publisher: Switzerland: MDPI AG
  • Language: English
  • Identifier: ISSN: 1660-4601
    ISSN: 1661-7827
    EISSN: 1660-4601
    DOI: 10.3390/ijerph192316195
    PMID: 36498268
  • Source: Geneva Foundation Free Medical Journals at publisher websites
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    PubMed Central
    Coronavirus Research Database
    ProQuest Central
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