Even the rich can make themselves poor: a critical examination of IV methods in marketing applications
Marketing science (Providence, R.I.), 2014-09, Vol.33 (5), p.655-672 [Peer Reviewed Journal]COPYRIGHT 2014 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Sep/Oct 2014 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.2014.0860 ;CODEN: MARSE5
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