Analysis of the Impact of Viral Marketing in Social Networks on the Purchase Intention of Consumers: A Case Study of Telegram Social Network
کاوشهای مدیریت بازرگانی, 2018-05, Vol.9 (18), p.243-267 [Peer Reviewed Journal]ISSN: 2645-386X ;EISSN: 2645-3878 ;DOI: 10.29252/bar.9.18.243
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