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Exploring the Perceived online Review Credibility and Management Response Influence on Purchase Intention

Nashrīyah-i mudīrīyat-i fannāvarī-i iṭṭilāʻāt, 2023-04, Vol.15 (2), p.92-115 [Peer Reviewed Journal]

ISSN: 2008-5893 ;EISSN: 2423-5059 ;DOI: 10.22059/jitm.2022.333297.2956

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  • Title:
    Exploring the Perceived online Review Credibility and Management Response Influence on Purchase Intention
  • Author: Elmira Djafarova ; Laura Geere BA
  • Subjects: management response ; online review ; perceived credibility ; purchase intention
  • Is Part Of: Nashrīyah-i mudīrīyat-i fannāvarī-i iṭṭilāʻāt, 2023-04, Vol.15 (2), p.92-115
  • Description: Online reviews play a crucial role in the consumer decision-making process in the glamping industry. Some reviews are misleading; therefore, users need to identify credible reviews to form objective opinions. This study examined dimensions of perceived review credibility and its influence on purchase intention within the glamping business. Online surveys were conducted with respondents with relevant travel experiences to examine the key credibility factors. Findings identified that review length, amount of detail, writing style, and travelers’ images; as well as mixed, moderate, and two-sided reviews influence perceived review credibility. It was also found that perceived review credibility influences purchase intention; that management response impacts perceived company credibility and purchase intention; and that personalized management response is valuable for the perceived credibility and purchase intention. A revised conceptual framework was developed to demonstrate the sources of perceived credible online reviews and the role of management responses in the reviews. In addition to the theoretical contribution, this study can have practical marketing implications for businesses when creating online promotional material for their products and engaging with customers
  • Publisher: University of Tehran
  • Language: Persian
  • Identifier: ISSN: 2008-5893
    EISSN: 2423-5059
    DOI: 10.22059/jitm.2022.333297.2956
  • Source: DOAJ Directory of Open Access Journals
    Alma/SFX Local Collection
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