The role of betrayal in the response to value and performance brand crisis
Marketing letters, 2021-06, Vol.32 (2), p.203-217 [Peer Reviewed Journal]The Author(s), under exclusive licence to Springer Science+Business Media, LLC part of Springer Nature 2021 ;The Author(s), under exclusive licence to Springer Science+Business Media, LLC part of Springer Nature 2021. ;ISSN: 0923-0645 ;EISSN: 1573-059X ;DOI: 10.1007/s11002-021-09559-7
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