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A Strategic Choice Theory Taxonomy of Retailers' Strategic Orientations

Journal of marketing theory and practice, 2016-04, Vol.24 (2), p.186-208 [Peer Reviewed Journal]

Copyright © Taylor & Francis Group, LLC ;Copyright Taylor & Francis Ltd. Spring 2016 ;ISSN: 1069-6679 ;EISSN: 1944-7175 ;DOI: 10.1080/10696679.2016.1130553

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