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The effect of external social media utilization on business performance of SMEs in Saudi Arabia: the mediating role of market orientation

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2306974

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