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Online Sellers' Website Quality Influencing Online Buyers' Purchase Intention

IOP conference series. Materials Science and Engineering, 2016-05, Vol.131 (1), p.12014-12023 [Peer Reviewed Journal]

Published under licence by IOP Publishing Ltd ;2016. This work is published under http://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1757-8981 ;EISSN: 1757-899X ;DOI: 10.1088/1757-899X/131/1/012014

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  • Title:
    Online Sellers' Website Quality Influencing Online Buyers' Purchase Intention
  • Author: Lee, Tan Shea ; Ariff, Mohd Shoki Md ; Zakuan, Norhayati ; Sulaiman, Zuraidah ; Saman, Muhamad Zameri Mat
  • Subjects: Business ; Business competition ; Customer services ; Design engineering ; eTailQ ; Online ; Online Shopping ; Privacy ; Purchase Intention ; Purchasing ; Recommender systems ; Reliability ; Security ; TPB ; Web site design ; Website Quality ; Websites
  • Is Part Of: IOP conference series. Materials Science and Engineering, 2016-05, Vol.131 (1), p.12014-12023
  • Description: The increase adoption of Internet among young users in Malaysia provides high prospect for online seller. Young users aged between 18 and 25 years old are important to online sellers because they are actively involved in online purchasing and this group of online buyers is expected to dominate future online market. Therefore, examining online sellers' website quality and online buyers' purchase intention is crucial. Based on the Theory of planned behavior (TPB), a conceptual model of online sellers' website quality and purchase intention of online buyers was developed. E-tailQ instrument was adapted in this study which composed of website design, reliability fulfillment, security, privacy & trust, and customer service. Using online questionnaire and convenience sampling procedure, primary data were obtained from 240 online buyers aged between 18 to 25 years old. It was discovered that website design, website reliability fulfillment, website security, privacy & trust, and website customer service positively and significantly influence intention of online buyers to continuously purchase via online channels. This study concludes that online sellers' website quality is important in predicting online buyers' purchase intention. Recommendation and implication of this study were discussed focusing on how online sellers should improve their website quality to stay competitive in online business.
  • Publisher: Bristol: IOP Publishing
  • Language: English
  • Identifier: ISSN: 1757-8981
    EISSN: 1757-899X
    DOI: 10.1088/1757-899X/131/1/012014
  • Source: Open Access: IOP Publishing Free Content
    AUTh Library subscriptions: ProQuest Central
    IOPscience (Open Access)
    GFMER Free Medical Journals
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