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Markets as networks: implications for strategy-making

Journal of the Academy of Marketing Science, 2011-08, Vol.39 (4), p.484-491 [Peer Reviewed Journal]

Academy of Marketing Science 2010 ;COPYRIGHT 2011 Springer ;Academy of Marketing Science 2011 ;ISSN: 0092-0703 ;ISSN: 1552-7824 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-010-0235-0 ;CODEN: JAMSDE

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