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Exploring the Nature of the Relationship between CSR and Competitiveness

Journal of business ethics, 2009-04, Vol.87 (Suppl 1), p.57-69 [Peer Reviewed Journal]

Copyright 2009 Springer ;Springer Science+Business Media B.V. 2008 ;Springer Science+Business Media B.V. 2009 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-008-9812-2 ;CODEN: JBUEDJ

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Title:
Exploring the Nature of the Relationship between CSR and Competitiveness
Author: Vilanova, Marc ; Lonzano, Josep Maria ; Arenas, Daniel
Subjects: Accountability ; Business and Management ; Business Ethics ; Business innovation ; Business operations ; Business reputation ; Business strategies ; Business structures ; Community relations ; Comparative analysis ; Competition ; Competitive advantage ; Competitiveness ; Corporate culture ; Corporate governance ; corporate reputation ; Corporate responsibility ; Corporate social responsibility ; Corporations ; Correlation analysis ; Education ; Ethics ; Evaluation ; Financial advisers ; Financial analysis ; Learning ; Management ; organizational strategy ; paradox ; Paradoxes ; Philosophy ; Quality of Life Research ; R&D ; Reputations ; Research & development ; responsible competitiveness ; Social innovation ; Social responsibility ; Social responsibility of business ; Society ; Stakeholders ; Strategic management ; Studies ; Valuation ; Valuation methods ; Values
Is Part Of: Journal of business ethics, 2009-04, Vol.87 (Suppl 1), p.57-69
Description: This paper explores the nature of the relationship between corporate social responsibility (CSR) and competitiveness. We start with the commonly held view that firm competitiveness is defined by the market. That is, the question of what are the critical competitiveness factors is answered by looking at how companies and financial analysts describe and evaluate a firm. To analyze this, we review the current state of the art on the relationship between CSR and competitiveness. Second, CSR criteria used by financial analysts is identified and compared with company valuation methods. Third, the results of a multi-stakeholder dialogue on CSR and competitiveness of the European financial sector are presented. As a conclusion, we argue that CSR and competitiveness relate through a learning and innovation cycle, where corporate values, policies and practices are permanently defined and re-defined. Thus, we propose that learning takes place as CSR is embedded in business processes, and that once it has been integrated, in turn, it generates innovative practices, and finally, competitiveness. At the end of the paper, we propose that CSR in practice consists of managing inherent paradoxes generated by the tension between CSR and business policies.
Publisher: Dordrecht: Springer
Language: English
Identifier: ISSN: 0167-4544
EISSN: 1573-0697
DOI: 10.1007/s10551-008-9812-2
CODEN: JBUEDJ
Source: ProQuest One Psychology
Alma/SFX Local Collection
RePEc
ProQuest Central

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Exploring the Nature of the Relationship between CSR and Competitiveness

Copyright 2009 Springer ;Springer Science+Business Media B.V. 2008 ;Springer Science+Business Media B.V. 2009 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-008-9812-2 ;CODEN: JBUEDJ

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