Driving Consumer Value Co-creation and Repurchase Intention and e-WOM by Gameful Experience in Gamification
HCI in Games, p.205-221 [Peer Reviewed Journal]The Author(s), under exclusive license to Springer Nature Switzerland AG 2023 ;ISSN: 0302-9743 ;ISBN: 9783031359293 ;ISBN: 3031359291 ;EISSN: 1611-3349 ;EISBN: 9783031359309 ;EISBN: 3031359305 ;DOI: 10.1007/978-3-031-35930-9_14
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