Virtual Influencers as the Next Generation of Influencer Marketing: Identifying Antecedents and Consequences
Current and Future Trends on Intelligent Technology Adoption, 2024, Vol.1128, p.23-39 [Peer Reviewed Journal]The Author(s), under exclusive license to Springer Nature Switzerland AG 2023 ;ISSN: 1860-949X ;ISBN: 9783031483967 ;ISBN: 3031483960 ;EISSN: 1860-9503 ;EISBN: 9783031483974 ;EISBN: 3031483979 ;DOI: 10.1007/978-3-031-48397-4_2 ;OCLC: 1416746767 ;LCCallNum: Q342
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