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Hypermarket private-label products, brand strategies and spokesperson persuasion

European journal of marketing, 2017-01, Vol.51 (4), p.795-820 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-02-2015-0085

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