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Search and execution: examining the entrepreneurial cognitions behind the lean startup model

Small business economics, 2019-03, Vol.52 (3), p.667-679 [Peer Reviewed Journal]

Springer Science+Business Media, LLC, part of Springer Nature 2018 ;Small Business Economics is a copyright of Springer, (2018). All Rights Reserved. ;ISSN: 0921-898X ;EISSN: 1573-0913 ;DOI: 10.1007/s11187-017-9978-z

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  • Title:
    Search and execution: examining the entrepreneurial cognitions behind the lean startup model
  • Author: Yang, Xiaoming ; Sun, Sunny Li ; Zhao, Xiangyang
  • Subjects: Behavior ; Business and Management ; Causality ; Cognition ; Discovery ; Entrepreneurs ; Entrepreneurship ; Industrial Organization ; Management ; Microeconomics ; Startups
  • Is Part Of: Small business economics, 2019-03, Vol.52 (3), p.667-679
  • Description: The lean startup model emerging from the Silicon Valley recently has become worldwide practice. In this model, search and execution are the two primary activities conducted by entrepreneurial firms. Search activities focus on learning and discovery, such as exploring new customer and market segments, while execution activities focus on implementing well-defined plans and scaling up. Effectuation and causation are two different cognitive approaches an entrepreneur might use to conduct strategic moves. We argue that entrepreneurial effectuation cognition is associated with more search behaviors and that entrepreneurial causation cognition is associated with more execution behaviors. We test these hypotheses in a survey of 160 firms and find evidence in support of our arguments.
  • Publisher: New York: Springer Science + Business Media
  • Language: English
  • Identifier: ISSN: 0921-898X
    EISSN: 1573-0913
    DOI: 10.1007/s11187-017-9978-z
  • Source: ProQuest Central
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