Product Fit Uncertainty in Online Markets: Nature, Effects, and Antecedents
Information systems research, 2014-06, Vol.25 (2), p.328-344 [Peer Reviewed Journal]2014 INFORMS ;COPYRIGHT 2014 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Jun 2014 ;ISSN: 1047-7047 ;EISSN: 1526-5536 ;DOI: 10.1287/isre.2014.0520
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