The consumer production journey: marketing to consumers as co-producers in the sharing economy

Journal of the Academy of Marketing Science, 2019-03, Vol.47 (2), p.238-254 [Peer Reviewed Journal]

The Author(s) 2018 ;COPYRIGHT 2019 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2018). All Rights Reserved. © 2018. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-018-0607-4

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