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Motivations and Loyalty of the Demand for Adventure Tourism as Sustainable Travel

Sustainability, 2022-07, Vol.14 (14), p.8472 [Peer Reviewed Journal]

2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su14148472

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  • Title:
    Motivations and Loyalty of the Demand for Adventure Tourism as Sustainable Travel
  • Author: Carvache-Franco, Mauricio ; Contreras-Moscol, Daniel ; Orden-Mejía, Miguel ; Carvache-Franco, Wilmer ; Vera-Holguin, Héctor ; Carvache-Franco, Orly
  • Subjects: Adventure ; Adventure tourism ; COVID-19 ; Ecotourism ; Factor analysis ; Influence ; Pandemics ; Perceptions ; Rafting ; Social discrimination learning ; Socialization ; Sustainability ; Sustainable tourism ; Tourism
  • Is Part Of: Sustainability, 2022-07, Vol.14 (14), p.8472
  • Description: Adventure tourism as a form of sustainable tourism is a potential source of social, economic, and environmental development, and the more the tourism industry is exploited in a responsible manner, the greater the development of a country. The present research proposes the following objectives: (i) to identify the motivational dimensions of demand in an adventure destination, and (ii) to determine the motivational dimensions of demand that predict the return, recommendation, and saying positive things of the adventure destination as loyalty variables. The study was carried out during the COVID-19 pandemic in Guayaquil, and the participants had visited the province of Santa Elena in Ecuador, an adventure tourism destination. This quantitative study used a sample of 318 valid questionnaires that were collected online and analyzed using factor analysis and the multiple regression enter method. The results show five motivational dimensions in adventure tourism: learning, social, biosecurity, relaxation, and competence mastery. The relaxation dimension is the most important and most influential predictor in return, recommendation, and saying positive things about the demand for adventure tourism. The results will contribute as management guides for DMOs and as sources of information for companies involved in the marketing and development of post-pandemic products. The study is also a contribution to the academic literature on adventure destinations.
  • Publisher: Basel: MDPI AG
  • Language: English
  • Identifier: ISSN: 2071-1050
    EISSN: 2071-1050
    DOI: 10.3390/su14148472
  • Source: AUTh Library subscriptions: ProQuest Central
    ROAD
    GFMER Free Medical Journals
    Coronavirus Research Database
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