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Enhancing the Customer Journey with Digital Self-Services

Digital Marketing in the Automotive Electronics Industry, p.231-251 [Peer Reviewed Journal]

The Author(s), under exclusive license to Springer Nature Switzerland AG 2023 ;ISSN: 2192-8096 ;ISBN: 3031307194 ;ISBN: 9783031307195 ;EISSN: 2192-810X ;EISBN: 9783031307201 ;EISBN: 3031307208 ;DOI: 10.1007/978-3-031-30720-1_13

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