The AI Evolution in Marketing and Sales: How Social Design Thinking Techniques Can Boost Long-Term AI Strategies in Companies and Regions
Marketing and Smart Technologies, p.17-34 [Peer Reviewed Journal]The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2024 ;ISSN: 2190-3018 ;ISBN: 9819903327 ;ISBN: 9789819903320 ;EISSN: 2190-3026 ;EISBN: 9789819903337 ;EISBN: 9819903335 ;DOI: 10.1007/978-981-99-0333-7_2
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