1971–2017: Evolution, exploration and test of time of conjoint analysis

Quality & quantity, 2018-11, Vol.52 (6), p.2893-2919 [Peer Reviewed Journal]

Springer Science+Business Media B.V., part of Springer Nature 2018 ;COPYRIGHT 2018 Springer ;Quality & Quantity is a copyright of Springer, (2018). All Rights Reserved. ;ISSN: 0033-5177 ;EISSN: 1573-7845 ;DOI: 10.1007/s11135-018-0717-6

Full text available