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The effect of financial scarcity on discretionary spending, borrowing, and investing

Journal of the Academy of Marketing Science, 2023-11, Vol.51 (6), p.1214-1243 [Peer Reviewed Journal]

Academy of Marketing Science 2021. corrected publication 2021 ;Academy of Marketing Science 2021. corrected publication 2021. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-021-00811-0

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