Creating a Firm-Level Dynamic Capability through Capitalizing on Market Orientation and Innovativeness
Journal of the Academy of Marketing Science, 2006-01, Vol.34 (1), p.63-73 [Peer Reviewed Journal]Copyright SAGE PUBLICATIONS, INC. Winter 2006 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070305281090 ;CODEN: JAMSDE
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