A Configurational Perspective on Key Account Management
Journal of marketing, 2002-04, Vol.66 (2), p.38-60 [Peer Reviewed Journal]Copyright 2002 American Marketing Association ;Copyright American Marketing Association Apr 2002 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jmkg.66.2.38.18471 ;CODEN: JMKTAK
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