skip to main content
Language:
Search Limited to: Search Limited to: Resource type Show Results with: Show Results with: Search type Index

Creating a Firm-Level Dynamic Capability through Capitalizing on Market Orientation and Innovativeness

Journal of the Academy of Marketing Science, 2006-01, Vol.34 (1), p.63-73 [Peer Reviewed Journal]

Copyright SAGE PUBLICATIONS, INC. Winter 2006 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070305281090 ;CODEN: JAMSDE

Full text available

Citations Cited by
  • Title:
    Creating a Firm-Level Dynamic Capability through Capitalizing on Market Orientation and Innovativeness
  • Author: Menguc, B.
  • Subjects: Competition ; Competitive advantage ; Customers ; Hypotheses ; Innovations ; Market orientation ; Marketing ; Product life cycle ; Studies
  • Is Part Of: Journal of the Academy of Marketing Science, 2006-01, Vol.34 (1), p.63-73
  • Description: Drawing on the resource-based view of the firm, this study addresses the dynamic capability-generating capacity of market orientation on firm performance. Whereas prior literature has examined environmental turbulence as a contextual condition shaping the market orientation-firm performance relationship, this study takes an internal approach by focusing on existing stocks of resources within the firm while controlling for environmental conditions. A conceptual model is developed that explains how market orientation can be transformed into dynamic capability when complemented by transformational (reconfigurational) constructs, such as innovativeness. The empirical results support the authors' theory that the effect of market orientation on firm performance is strengthened when market orientation is bundled together with internal complementary resources, such as innovativeness. The authors discuss the findings in the context of varying stages of the product life cycle and at different levels of market development. [PUBLICATION ABSTRACT]
  • Publisher: New York: Springer Nature B.V
  • Language: English
  • Identifier: ISSN: 0092-0703
    EISSN: 1552-7824
    DOI: 10.1177/0092070305281090
    CODEN: JAMSDE
  • Source: ProQuest One Psychology
    Alma/SFX Local Collection
    ProQuest Central
Back to results list
INSPIRE LIBRARY - TON DUC THANG UNIVERSITY (84-028) 37 755 057 Feedback
19 Nguyen Huu Tho St. Dist.7, HCM thuvien@tdtu.edu.vn

Copyright © 2017 INSPIRE LIBRARY - TON DUC THANG UNIVERSITY

Searching Remote Databases, Please Wait