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Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns

Marketing science (Providence, R.I.), 2017-01, Vol.36 (1), p.89-104 [Peer Reviewed Journal]

2017 INFORMS ;COPYRIGHT 2017 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Jan/Feb 2017 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.2016.1001

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