Understanding the interplay between brand and innovation management: findings and future research directions

Journal of the Academy of Marketing Science, 2015-09, Vol.43 (5), p.548-557 [Peer Reviewed Journal]

Academy of Marketing Science 2015 ;COPYRIGHT 2015 Springer ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-015-0445-6 ;CODEN: JAMSDE

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