Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment
Marketing science (Providence, R.I.), 2017-03, Vol.36 (2), p.161-186 [Peer Reviewed Journal]2017 INFORMS ;COPYRIGHT 2017 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Mar/Apr 2017 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.2016.1012
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