The Routledge Companion to Strategic Marketing
2021 selection and editorial matter, Bodo B. Schlegelmilch and Russell S. Winer; individual chapters, the contributors ;ISBN: 1351038656 ;ISBN: 9781351038652 ;ISBN: 9781138489080 ;ISBN: 1138489085 ;ISBN: 9781138489097 ;ISBN: 1138489093 ;EISBN: 1351038656 ;EISBN: 1351038648 ;EISBN: 135103863X ;EISBN: 9781351038652 ;EISBN: 9781351038645 ;EISBN: 9781351038669 ;EISBN: 1351038664 ;EISBN: 9781351038638 ;DOI: 10.4324/9781351038669 ;OCLC: 1204138987
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