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Selling from Your Comfort Zone: The Power of Alignment Marketing

ISBN: 9781523001644 ;ISBN: 152300164X ;EISBN: 9781523001637 ;EISBN: 1523001631 ;EISBN: 9781523001644 ;EISBN: 152300164X ;LCCallNum: HF5438.25 .H35 2022

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  • Title:
    Selling from Your Comfort Zone: The Power of Alignment Marketing
  • Author: Hall, Stacey ; Horn, Sam
  • Subjects: Sales management ; Selling ; Storytelling
  • Description: You don't have to betray yourself or your values to close stellar sales. This book introduces a simple formula for a personalized approach to building connections through alignment and problem-solving. So many salespeople believe that they have to push themselves out of their comfort zones and compromise their values to sell products. But, as Stacey Hall shows, the comfort zone can actually be a power zone that leads to sales, satisfaction, and success. Selling from Your Comfort Zone shifts away from pushy and spammy sales tactics and instead shows how you can bring meaning to your role as a salesperson. Hall teaches how to remain in alignment with your calling, with yourself, with what you are selling, with your prospects, and with what you are saying to your prospects. By being aligned with your core values and personality traits, you will have more confidence, energy, and courage to achieve your goals, which greatly increases the chances of success. Studies reveal that while men generally rely on improving and driving outcomes to close sales, women tend to emphasize building connections, shaping solutions, and collaborating. Hall's Alignment Marketing formula combines both skillsets in an easy-to-follow process for gently expanding your comfort zone to the edge of its safe boundaries. By adopting this approach, you can stay flexible and resilient in the face of problems and objections that all salespeople encounter along the way.
  • Publisher: Place of publication not identified: Berrett-Koehler Publishers
  • Creation Date: 2022
  • Format: 208
  • Language: English
  • Identifier: ISBN: 9781523001644
    ISBN: 152300164X
    EISBN: 9781523001637
    EISBN: 1523001631
    EISBN: 9781523001644
    EISBN: 152300164X
    LCCallNum: HF5438.25 .H35 2022
  • Source: ScholarVox International
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