Broadcasters’ expertise and consumers’ purchase intention: The roles of consumer trust and platform reputation
Frontiers in psychology, 2022-11, Vol.13, p.1019050-1019050 [Peer Reviewed Journal]Copyright © 2022 Li, Zheng, Sun, Lu and Ma. 2022 Li, Zheng, Sun, Lu and Ma ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2022.1019050
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