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The millennials' perceived behavioural control on an eco - friendly house purchase intention

Journal of physics. Conference series, 2019-11, Vol.1375 (1), p.12060 [Peer Reviewed Journal]

Published under licence by IOP Publishing Ltd ;2019. This work is published under http://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1742-6588 ;EISSN: 1742-6596 ;DOI: 10.1088/1742-6596/1375/1/012060

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  • Title:
    The millennials' perceived behavioural control on an eco - friendly house purchase intention
  • Author: Wijayaningtyas, M ; Handoko, F ; Hidayat, S
  • Subjects: Houses ; Housing ; Millennials ; Purchasing ; Qualitative research ; Sustainable development
  • Is Part Of: Journal of physics. Conference series, 2019-11, Vol.1375 (1), p.12060
  • Description: The millennial generation has an important role in actualizing environmentally friendly residence. Referring to the behavioural theory, a consumer's Perceived Behavioural Control (PBC) is one of purchase intention antecedents. Studies revealing the millennials' control behaviour on purchasing an eco-friendly house, especially in Indonesia, are still limited. Moreover, environmentally friendly housing is still new to prospective house buyers in Indonesia; so, how to control their behaviour toward purchasing behaviour or willingness to pay has not been clearly known. Therefore, this study is conducted to explore the millennial generation's PBC on an eco-friendly house purchase intention. This is a qualitative research with a phenomenological approach focusing on observing the perceived behavioural control phenomenon of prospective house buyers. The data was collected through a semi-structured in-depth interview with nine prospective house buyers in Surabaya, East Java. This research found that the themes of millennial house buyers perceived behavioural control toward an eco-friendly house purchase intention were 'perceived difficulty' and 'perceived benefit'. The finding implies that housing developers and government should provide convenience to develop eco-friendly houses and be consistent to complete the buildings with facilities; the facilities will especially support the millennial costumers' sustainable living and the sustainable development in Indonesia.
  • Publisher: Bristol: IOP Publishing
  • Language: English
  • Identifier: ISSN: 1742-6588
    EISSN: 1742-6596
    DOI: 10.1088/1742-6596/1375/1/012060
  • Source: Geneva Foundation Free Medical Journals at publisher websites
    IOPscience (Open Access)
    IOP 英国物理学会OA刊
    ProQuest Central
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