Meta‐analysis and traditional systematic literature reviews—What, why, when, where, and how?

Psychology & marketing, 2022-06, Vol.39 (6), p.1099-1115 [Peer Reviewed Journal]

2022 The Authors. published by Wiley Periodicals LLC. ;2022. This article is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.21657

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