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British American Tobacco (BAT) and retail merchandising: Vype e-cigarette promotion in Ontario, Canada

Tobacco control, 2019-12, Vol.28 (e2), p.e164-e167 [Peer Reviewed Journal]

Author(s) (or their employer(s)) 2019. No commercial re-use. See rights and permissions. Published by BMJ. ;2019 Author(s) (or their employer(s)) 2019. No commercial re-use. See rights and permissions. Published by BMJ. ;ISSN: 0964-4563 ;EISSN: 1468-3318 ;DOI: 10.1136/tobaccocontrol-2019-054957 ;PMID: 31249103

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  • Title:
    British American Tobacco (BAT) and retail merchandising: Vype e-cigarette promotion in Ontario, Canada
  • Author: Dewhirst, Timothy
  • Subjects: Advertising ; Billboards ; Chief executive officers ; Cigarette smoking ; Cigarettes ; Consumers ; Convenience stores ; Corporate objectives ; Corporate profits ; Digital media ; Divestitures ; Electronic cigarettes ; Expenditures ; Gasoline ; Legislation ; Market shares ; Marketing ; Merchandising ; Nicotine ; Point of sale ; Profits ; Retail stores ; Social networks ; Television ; Tobacco ; Tobacco industry ; Vaping ; Young adults
  • Is Part Of: Tobacco control, 2019-12, Vol.28 (e2), p.e164-e167
  • Description: Correspondence to Professor Timothy Dewhirst, Marketing and Consumer Studies, University of Guelph, Guelph, ON N1G 2W1, Canada; dewhirst@uoguelph.ca Electronic cigarettes (e-cigarettes) were initially offered by many independent producers, but multinational tobacco companies, which have notable marketing budgets, have increasingly acquired e-cigarette brands and developed their own ‘next generation products.’1 In the USA, for example, the top-selling e-cigarette brands during 2018 were JUUL, Vuse, MarkTen XL, Blu and Logic, which collectively accounted for a 97% market share.2 3 With the exception of JUUL, the leading e-cigarette brands were all produced by multinational tobacco companies. [...]Couche-Tard would own both the convenience store and petrol area and then buy petrol from Imperial Oil and fly the Esso brand through a supply and marketing agreement. When discussing partnership benefits at the category product level, BAT states that their in-store marketing techniques ‘grows new segments,’ and for trade partners ‘insures volume/profit growth.’16 Moreover, BAT documentation indicates that while the tobacco company benefits through ‘increased share, sales and profit,’ trade partners, such as wholesalers and retailers, benefit from merchandising marketing activities due to ‘increased category sales and profits.’17 Similar corporate objectives are demonstrated with respect to vaping and e-cigarette product marketing. According to a British American Tobacco (BAT) presentation by the company’s chief executive officer (CEO), vapour products are strategically attracting new consumers and new behaviours and will present desirable longer term margins to BAT.
  • Publisher: England: BMJ Publishing Group LTD
  • Language: English
  • Identifier: ISSN: 0964-4563
    EISSN: 1468-3318
    DOI: 10.1136/tobaccocontrol-2019-054957
    PMID: 31249103
  • Source: Alma/SFX Local Collection
    ProQuest Central
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