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La publicité : stratégie didactique pertinente en français pour adolescents d'aujourd'hui

Synergies Espagne, 2014 (7), p.161-173 [Peer Reviewed Journal]

Copyright Gerflint 2014 ;ISSN: 1961-9359 ;EISSN: 2260-6513

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  • Title:
    La publicité : stratégie didactique pertinente en français pour adolescents d'aujourd'hui
  • Author: Abraham, Marine
  • Subjects: Adolescents ; Advertisements ; Authentic texts ; Child development ; Cultural factors ; didactique ; Educational standards ; FLE ; Foreign language learning ; French as a second language instruction ; French as a second language learning ; Language teaching methods ; publicité ; société actuelle ; Teenagers
  • Is Part Of: Synergies Espagne, 2014 (7), p.161-173
  • Description: As it is highlighted in the Common European Framework of Reference for Languages, the use of authentic documents in a class of French as a Foreign Language is essential. The Framework recommends indeed that the learners should acquire a second language by reading non-adapted written texts. In this context, we are able to verify that advertising posters meet these expectations whilst at the same time awakening an increasing interest amongst young people. In fact, current advertising campaigns face the reality of everyday life and use a language which is suitable for adolescent audiences: they are modern, entertaining and motivating. These linguistic and socio-emotional means, which are employed for commercial purposes, also seem to be pertinent educational tools for the learning of the French language and its cultural context.
  • Publisher: Sylvains les Moulins: Gerflint
  • Language: French;Spanish
  • Identifier: ISSN: 1961-9359
    EISSN: 2260-6513
  • Source: AUTh Library subscriptions: ProQuest Central
    ROAD: Directory of Open Access Scholarly Resources
    DOAJ Directory of Open Access Journals
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