Creating, Metavoicing, and Propagating: A Road Map for Understanding User Roles in Computational Advertising

Journal of advertising, 2020-08, Vol.49 (4), p.394-410 [Peer Reviewed Journal]

2020 The Author(s). Published with license by Taylor and Francis Group, LLC 2020 ;2020 The Author(s). Published with license by Taylor and Francis Group, LLC. This work is licensed under the Creative Commons Attribution – Non-Commercial – No Derivatives License http://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.2020.1795758

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